The introduction of Business Communication for Success, the textbook used throughout this course, notes that Ň[E]ffective communication takes preparation, practice, and persistence. There are many ways to learn communication skills; the school of experience, or Ôhard knocks,Ő is one of them. But in the business environment, a ÔknockŐ (or lesson learned) may come at the expense of your credibility through a blown presentation to a client.Ó Effective communication skills are a prerequisite for succeeding in business. Communication tools and activities connect people within and beyond the organization in order to establish the businessŐs place in the corporate community and the social community, and as a result, that communication needs to be consistent, effective, and customized for the business to prosper. Business Communication for Success provides theories and practical information that represent the heart of this course, while additional resources are included to expand or pose alternatives to the approaches chosen in the textbook. You will receive maximum benefits from this course if you complete the readings first and then use the additional resources to fill in the blanks and/or reconsider the topics in the textbook.

Crisis communication is one of the many specialized areas or functions of public relations. This course will specifically focus on the use of crisis communication to protect and defend a company or organization facing a problem or challenge that threatens to harm its brand or reputation. As a sudden and unexpected serious event, a crisis can fall into four categories: acts of God, mechanical problems, human error, and management decision or indecision. You may recall examples of crisis in news media coverage of killer earthquakes and tsunamis, grounded airplanes, stranded cruise ship passengers, and senior government officials or CEOs who are fired or asked to resign following adulterous affairs. If you want to learn to become a professional public relations specialist, it is important to have a basic understanding of the important role public relations has in helping guide a company or organization through a crisis or serious event.

This style guide is an introductory wikibook for beginners who want to produce political messages in various media formats. It is not a rule book; rather, it is a set of guidelines to facilitate effective political communication. Its purpose is to bridge the gap between two distinct styles to create pragmatic, clear, and useful information to establish a consistent tone, style, and format between all of the messages you or your organization produces.

It is meant as a practical guide for anyone, regardless of political affiliation, and it is organized in such a way that a person new to political communication can learn to create convincing and thought-provoking op-eds, letters to the editor, press releases, social media posts, website content, and spoken messages.

Students' eyes are opened to the value of creative, expressive and succinct visual presentation of data, findings and concepts. Student pairs design, redesign and perform simple experiments to test the differences in thermal conductivity (heat flow) through different media (foil and thin steel). Then students create visual diagrams of their findings that can be understood by anyone with little background on the subject, applying their newly learned art vocabulary and concepts to clearly communicate their results. The principles of visual design include contrast, alignment, repetition and proximity; the elements of visual design include an awareness of the use of lines, color, texture, shape, size, value and space. If students already have data available from other experiments, have them jump right into the diagram creation and critique portions of the activity.

We now live in a global village where distance in no longer a barrier to commercial or social contact. This unit will enable you to gain an understanding of the information and communication technologies that drive our networked world and how they now permeate our everyday lives.

Are you a technophobe? Bluetooth, Ethernet WiFi - are they terms that mean nothing to you? This unit will gently guide you to an understanding of how devices 'talk' to each other and what technologies and processes are involved. You will also look at wired and wireless communication technologies, introducing you to some of the key methods involved.

To succeed in management you need good interpersonal skills, you need to understand how to deal with other people. This unit will help you gain an awareness of your skills and understand that an awareness of the interpersonal skills of others can help us enormously in dealing with the work tasks we are responsible for.

The definitive text for the information search and evaluation process as practiced by news and strategic communication message producers. Currently used at the University of Minnesota School of Journalism and Mass Communication; JOUR 3004W/V, Information for Mass Communication.

The goal of this activity is to understand how techniques of persuasion (including background, supporting evidence, storytelling and the call to action) are used to develop an argument for or against a topic. Students develop an environmental case study for presentation and understand how a case study is used as an analysis tool.

Problem solving runs through many activities. Often problems are contexts for focusing ideas and stimulating further investigation or discussion. Framing an issue appropriately - identifying why it is a problem, recognising factors that might have a bearing on it and outlining what an acceptable resolution or solution might look like, are important approaches. Improving your problem solving skills means raising your awareness of this process. In developing and assessing this key skill you will learn to use and adapt your skills confidently and effectively in different situations and contexts. This unit is designed to be studied for 1 hour per week over 50 weeks.

Working effectively with other people in a group or a team is a skill valued highly by community and educational organisations, as well as employers. Working in a group is about communicating effectively, contributing ideas, listening and receiving feedback, and leading or following as appropriate. Developing your skills means thinking about and planning the tasks the group needs to do, negotiating with others to develop shared goals and purpose, collaborating to achieve agreed results and then reviewing the approach. In developing and assessing the key skill of working with others you will learn to use and adapt your skills confidently and effectively in different situations and contexts. This unit is designed to be studied for 1 hour per week over 50 weeks.

A comprehensive exploration of the underlaying forces that influence the content that is projected on the media. Unit 1 aims to define mass communication, mass media, and culture. It also will introduce the core concepts of media literacy and the concept of transmedia, the practice of integrating entertainment experiences across a range of different media platforms. Unit 2 will introduce selected theories that will help in analyzing mass communication and its effects. Subsequent units will explore individual mediums, with final unit focusing on media ethics and the relationship between the media and the government.

Tables and charts are a great way to present numerical information in a clear and concise form. This unit explains how to use the Windows calculator to carry out basic operations and calculate percentages. You will then learn how to use charts and tables to represent and interpret information.

The purpose of this course is to systematically examine the elements and factors which result in an effective speech. Tying these together are the themes of information and ethics, emphasized in each resource because they are becoming increasingly important to all communicators. Upon successful completion of this course, students will be able to: resolve ethical issues involving speech preparation and presentation; recommend techniques for resolving issues, which may interfere with active listening; identify the most effective speech topics, qualities, content, and delivery techniques based on the specific characteristics of an audience; evaluate the effectiveness of speeches for different types of audiences; use online and library-based research to find and critique the credibility of sources of information; cite sources of information appropriately, accurately, and clearly in both spoken and written contexts; choose the most effective pattern of organization for presenting different types of information to a listening audience; evaluate the effectiveness of supporting details or evidence based on the main ideas or arguments they are used to support; choose the most appropriate pattern for organizing a persuasive speech, based on the relationship between arguments and evidence or the relationship between the topic and the audience; identify whether the functions of an introduction or conclusion have been fulfilled and will be effective when presented to a specific type of audience; create keyword and sentence outlines for informative and persuasive speeches; revise a passage written for readers so that it can be delivered effectively and engagingly to listeners; identify and use techniques to improve the fluidity and clarity of verbal delivery; recognize non-verbal techniques that communicate the speakerĺÎĺ_ĺĚĺ_s confidence and credibility in a sample speech; demonstrate comprehensive knowledge of effective, ethical public speaking by accurately and thoroughly assessing the qualities of entire informative, persuasive, and special occasion speeches. This free course may be completed online at any time. (Communication 101)

Through this concluding lesson and its associated activity, students experience one valuable and often overlooked skill of successful scientists and engineers communicating your work and ideas. They explore the importance of scientific communication, including the basic, essential elements of communicating new information to the public and pitfalls to avoid. In the associated activity, student groups create posters depicting their solutions to the unit's challenge question accurate, efficient methods for detecting cancer-causing genes using optical biosensors which includes providing a specific example with relevant equations. Students are also individually assessed on their understanding of refraction via a short quiz. This lesson and its associated activity conclude the unit and serve as the culminating Go Public phase of the Legacy Cycle, providing unit review and summative assessment.

Pictures speak louder than words. But how can you use diagrams to help you? This unit looks at how diagrams can be used to represent information and ideas about complex situations. You will learn how to read, draw and present diagrams to help illustrate how ideas or processes are connected.

Maps and plans, architects and engineers, drawings, graphs and tables: all are models we use in everyday life. This unit will introduce you to the modeling process enabling you to recognize that systems models may be used in different ways as part of a process for: improving understanding of a situation; identifying problems or formulating opportunities and supporting decision making.

The goal of this activity is for students to develop visual literacy. They learn how images are manipulated for a powerful effect and how a photograph can make the invisible (pollutants that form acid rain) visible (through the damage they cause). The specific objective is to write captions for photographs.

A large part of engineering involves presenting products, concepts, and proposals to others in order to gain approval, funding, contracts, etc. The purpose of this activity is to fine-tune students' presentation skills while allowing them to independently investigate one type of power production to meet the needs of their region of choice. Students also learn problem solving skills in examining the advantages and disadvantages of particular methods of power generation.

يتعرف الدارس على:
- أخلاقيات التعامل مع شبكة الإنترنت.